Idea number: 1
Storyline: Eclairs makes invitations and invites all different types of chocolates to the party in a hall. Different chocolate brands are dancing when all of a sudden spotlight moves onto a stage and there goes our chocolate Eclairs with all the light shining on her to then be shown as the master of chocolates. All chocolates will introduce themselves as Cadbury brands to then having amazing Eclairs as the last but the most appealing. to then being the chosen one and consumed by a human being.
Representation: Its all the little things that count and matter which is demonstrated when the chocolates will be consumed. The feeling of happiness and pleasure is clearly connoted through the genuine facial expressions.
Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images, music, slogan and narrative.
Conventions-Radio Ad: Dialogue, voice over, music and entertainment.
Key message and approach: Cadbury would like to promote that Eclairs is just as good but even better than all the other chocolate brands and show that they should be trending just as much as the others that are. the approach is to show that it doesn't matter what the other chocolates are or what brand they are, Chocolate Cadbury Eclairs are what everyone should be purchasing as it is acting main character in the party.
Slogan: "Come join me and try my chewy sweet toffee"
Call to action: The adverts best option of advertisement is social platforms, such as tik Tok, Instagram and YouTube.
Link between the two adverts (Campaign): similarly, both radio and television ads would have the same voice actors as well as narrator to show recognition in other future adverts.
Idea number: 2
Storyline: There is a chef that mixes all ingredients together that they need in order to make the classic Eclairs as they usually do. Although, this chef isn't the ordinary professional chef that you would see and practically intensifies the atmosphere instantly as it looks like there is a mysterious, special magical person/witch creating the chocolate looking potion which makes the audience question why the taste is like and if it is as gorgeous and magical tasting as it looks.
Representation: the chef will demonstrate no matter what you look like you can always make whatever you want successful and delicious.
Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images music, slogan and narrative.
Conventions-Radio Ad: Dialogue, voice over, music and entertainment.
Key message and approach: Cadbury will show the key message seen as the narrator will speak through adding all of the ingredients into the potion pot. having the key approach being that every little ingredient represents the different staff members and shows the fact that every staff is important and has some type of participation.
Slogan: "sticks and stones, the chocolate is as sweet as the comfort in your home"
Call to action: the most efficient way to advertise this initial idea is on the tv. this is connoted when in theory every tv is in the comfort of a home and even wen you are busy, the tv is bound to be playing in the background where as if there was an advert on your phone about chocolate you re most likely more prone to swiping past without even watching.
Link between the two adverts (Campaign): as mentioned before in the first advert we will continues use the same narrator and voice actor to show recognition in the future ads to the audience in the tv and radio advert.
Initial idea: 3
Storyline: There is a footballer child who trains in his garden all the time which will be two second clips kicking the same ball in different clothes. Different chocolate is shown within the change on the screen of the change of football kit clothing. the different "chocolate" teams will verse each other and the team that will win in the end would be the eclairs which will be when they kick the ball into the air the éclair will pop up in the middle of the sky and be shinning to then showing the advert as éclair is the best and will always come first.
Representation: this advert idea represents the fact that éclair is the way to go and the other chocolate cannot be compared in the mouth watering aspect.
Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images, music, slogan and narrative.
Conventions-Radio Ad: Dialogue, voice over, music and entertainment.
Key message and approach: The different chocolate shows the audience that yes there is competition but no one can beat the taste and uniqueness of éclair.
Slogan: "Why play when the taste can blow you away"
Call to action: the best place is to post it on the tv and have it the uploaded on YouTube. tiktok isn't necessary as followers and supporters will post it and make edits to then post it and go viral on tiktok within itself. the radio can e presented and then uploaded on Spotify finding people wo do not mind and discover there new interest into listening to new adverts.
Link between the two adverts(Campaign):as mentioned before in the first and second advert we will continues use the same narrator and voice actor to show recognition in the future ads to the audience in the tv and radio advert.
