Advertising an introduction

unit20, task 1, p1 
what is an advert? 
It carries messages, stories or points regarding the product that is being advertised. It is a highly informative way to reach the masses and ask them to buy the product or avail of the service. Adverts help promote business platforms and is a way to present to the public.  

what is an advertising campaign? 
Advertising campaign is a marketing Ad, or a set of advertisements targeted at particular segments of the audience. Their main goal is to increase conversions. The success of an ad campaign depends on the choice of a channel, strategy, and tactics. 

what different mediums can adverts appear in?
Broadcast Advertising Broadcast media advertising is a type of a medium that includes channels such as television, radio, and others. However, there are different mediums such as print advertising, outdoor advertising and digital advertising. 

what is the main purpose of an advert? 
Adverts help you have awareness of the product within the business or whatever it may be that they are presenting to the world. Adverts may also change people's view or belies about their opinion within the brand as they may have heard a bad review in the past and not look so positive at the objects, they are producing which helps build the company's image. 

An example of an advert:

Lindt LINDOR Truffles – Made to Melt You YouTube · 00:30 · 21/09/2020

This is a successful advert that is produced on tv, the advert makes you feel the desire to bite into that piece of chocolate and makes you want to go out of your way to purchase Lindl chocolate. Whilst watching the advert you have a mouth-watering experience and are shown a clear example of a women biting her lip which implies her eagerness and excitement to try the chocolate and when she tries it there is no fail in understanding that she enjoyed it. overall, you can see the way they create the chocolate Lindl and the dedication of creating the chocolate.