Sunday, January 29, 2023

Cadbury adverts analysis


 Cadbury caramel:

‘There's a glass and a half in every one"





Every Cadbury branded chocolate packaging regardless of what the flavour is will always have purple packaging but with a twist. in this case we have caramel, caramels natural colour is a golden light bronze with a hint of yellow colour which is why they present the packaging with a chocolate cup filled with caramel which can also be interpreted as honey as caramel is just as sweet. the yellow at the bottom of the package also represents the caramel. 

If you have a sweet tooth, then this chocolate is for you. as soon as you bite into one piece the luxurious creamy chocolate melts in your mouth although still holding its form whilst the caramel just oozes out every second of the way.

Seen as this hit the sweet spot, I would argue that it is less likely to be purchased during the day as a quick fix of a snack but rather once in a while little treat or craving that one may have. The opinions vary seen as everyone is different and some people may love caramel hence why they would purchase this caramel flavoured chocolate over any other.

Additionally, this chocolate bar should not be consumed by children as it may be a dangerous hazard. this is simply because caramel is sticky, and chocolate needs to be consumed properly. (It may get stuck in a child's throats which would then lead to panic as it'll then proceed to chocking). Therefore, it is mainly targeted to teenagers and middle-aged people. the older you may get the more likely you may have health issues which does not make it appropriate to be consumed by the older generations as they may have or lead to diabetes. (As a whole 13-35/40).


Cadbury white Oreo:

‘There's a glass and a half in every one’

As mentioned above, every Cadbury chocolate has purple packaging however instead of the bright golden bronze at the bottom it has a swirl of white which represents the milk inside of the Oreo itself let alone the milky white chocolate flavour that is consisted in the packaging. as you can see above, the Oreo font is just the same as it would be on Oreos originally. "Mondelez is combining its Oreo and Cadbury dairy milk brands for the first time to launch a new chocolate bar. newly formed snack business combines power brands Oreo and Cadbury dairy milk for new chocolate bar.". This reassures buyers that they are promised with tasting a sense of a biscuits crunch of Oreo when they bite into this piece of chocolate. 

Within the topic of what you are tasting, you get the sensation of the mix between the chocolate and Oreo joint together with the satisfying crunch within the creaminess. I believe this snack has the potential to be brought during the week or whenever you pop into the shops simply due to the fact it isn't so sweet and it isn't all just chocolate, it has a soft but loud crunch to it. However, you are more likely to feel a little sick after consuming a few bars because of the milk chocolate. People prefer eating the dairy milk Oreo chocolate seen as it is more enjoyable to consume the whole thing at once without it getting too sickening. 

This is aged at the older generations rather than then the teenagers as the older you get the less sweet you want, and this chocolate just finds the right balance. Teenagers are still likely to enjoy it, but it may be more common for the older generations to buy it such as late 20s to 40s. Children cannot consume as it will be hard to chew then swallow. 


Cadbury dairy milk Oreo:












‘There's a glass and a half in every one’


Allows consumers to identify which chocolate it is just by the mixture of the colours blue and purple and the Oreo being by itself with the fact it doesn't have the white swirls helps the understanding that it is not milk Oreo. As soon as the package is open it looks like an ordinary dairy chocolate but as soon as you bite into it you can visibly see that there are Oreo bites filled with the milk all around inside of the chocolate. 

This is very similar to Cadbury white Oreo. You get every little crunch within one bite it is just the counting of the Oreo that is different as it is less creamy and more chocolate. This is also one of the reasons that it is more pleasant to eat as too much rich flavour may ruin your whole experience of digesting it all at once.

This can be targeted to everyone other than children younger than teenagers as it isn't soft enough to be trusted for a child to eat. (Mainly 13-25) Positively, it isn't so rich in taste but isn't so bland either which really balances out the judgement of taste. It makes it easier to be able to binge eat it and allows everyone to continue purchasing and not get fed up with eating the same thing too much.

Cadbury dairy milk:




“Milk tastes so good, it powers your body”.










Dairy milk has always had the same origin taste and design, the simplicity of the packaging that just shows the chocolate in itself. the packaging also gives appreciation that sometimes simple is the best way to go, you no not need to much flavouring adding when its already at your hands and that the chocolate simple flavour speaks for itself. As I mentioned in the beginning, every flavour will have the original purple package with a twist, this is the original and where all the other beautiful flavours started and was invented from. you can see its own beauty within the swirl that represents the milk as its poured from the glasses and the piece of chocolate that you'll be presented when you open the package. 

This allows you to also savour every breathe taking moment whilst you let the feeling marinate of the simplicity of the flavours melting on Thys tongue. It is very simple that can be consumed in a everyday lifestyle, no fuss as it has elegant taste and isn't hard to find or even consume in that matter, all it takes is to place it into your mouth and the rest is done for you. 

This chocolate is the most successful in the sense of target audience. reasoning is due to the fact that every age can have a piece or more because children are able to swallow it properly as it will melt as soon as it enters their mouth and doesn't even need to teeth to chew it, same applies with old people who have no teeth and may find it difficult to chew with their gums or half teeth. some may argue that original is the best as simplicity is the key t life, if you try to hard it won't go as planned, therefore its best to have options open but original will always be favoured first.

It may in fact be every other day purchase as there is no such thing as never too much with dairy chocolates. it is not overboard with the richness of flavouring and just right for any chocolate lover and supporter. 


Dairy milk marvellous creations







"There's a glass and a half in every one"








eye-catching. just eye catching. as soon as you look at the packaging you can see all the abstract colours and how busy it is, you don't really know what to look at first and that's exactly what you taste.
what I mean by that is simply just the fact that all the different flavours mixing together like a colourful potion in your mouth are represented by all the different colours shown on the packaging and not only that there is popping candy which makes the flavours on your tongue taste a whole different level of an adventure with your taste buds. there is no doubt there will be an issue with enjoying the taste however, it can most definitely be debated that it is not an everyday thing but more one in the blue moon. this is just because it is very rich in flavour and has different kicks to it, as it goes from side to side in your mouth you can taste different flavours every second which will never let you down. 

this may be targeted to younger children as it is fun to consume because of the candy created for children called popping candy. disappointingly, there are bigger bits within the chocolate bite that make parents beg to differ as they believe it is not safe for children to consume as it is worse than other chocolates in contexts of it being hard to swallow. therefore, this chocolate is targeted to 11- 37-year-old and everyone who is above may also consume however itll be more enjoyed by younger generations as it is very hard to know which part of the chocolate in your mouth to enjoy with is seen unpleasant to some.
 it is a very unique piece of chocolate that is very fun and needs to be savoured as you can taste every little ingredient in there. 















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