CASE STUDY ADVERTS: TGI FRIDAYS
"Thank god it's FRIDAY".
WHAT IS THE PRODUCT IN THE ADVERTISEMENT?
In this advertisement we have the restaurant TGI Fridays presented, this a food restaurant that may consist with a bar inside. The main ingredient presented in the advert is jack Daniel's, they have it as a side dip or even marinate the chicken or meat burgers with the jack Daniels sauce. The advert was presented 10 years ago however, they have not changed the main idea or even jack Daniel's dip ever since. The advert is also displayed in serval ways such as the billboard that is show above. This technique is very successful in raising awareness as it is impossible not to look at and even with cars passing by its easily eye-catching which also makes you fancy the food more when its right infant of you portrayed deliciously and some say "godly". The billboard advertises more specifically dishes within the TGI menu in comparison to the online advert as this one just shows the burgers, and the video has different meat and sponsors the jack Daniels sauce. This is clearly made for people closing or driving past. although, the video add can be found on YouTube and has all viewers discretion, it can be shown anywhere and anytime and is a good thirst trap within food as you can see the process and makes you have the desire to go out of your way to eat it. Both adverts are advertised for globally, however the billboard is mainly aimed at the people close by to the restaurant seen as they can go and eat with no issue of travelling which is what may trigger citizens that are passing by especially if they are indecisive in what they want to eat.
Maybelline adverts:
This picture is a magazine advert that presents matte lipstick and different colours that they had just produced and displayed for purchase. The video link shows us the avert they have put on tv that is also online to watch which may because you may want to purchase it online and want to see the lip colour n actually lips, therefore it's easier to tell if you'll actually like it if you can see the advert, so it comes in very handy. this tv advert was presented 10 months ago. Any product that is represented by Maybelline is most likely global seen as it is a very well-known and popular lipstick brand. this is also backed with the fact places such as boots, or Superdrug have different stands of different make up brand and Maybelline has not failed to attend its reputation highly in every store. Magazines are a old but successful way in order to present products to women especially young females seen as they are more likely to be looking at the magazines in the first place.
Aim for TGI Fridays:
The aim of the tv advert/YouTube advert for the TGI advert is to create awareness and rebranding an existing product. this is simply because they need to advertise the business and this way does it not only create an increase with the consumption, but it raises awareness to products they sell that may not have had the recognition it deserves. Creating awareness allows a higher cash inflow and it is a win win situation. The Ad completes its aim when they recognise a new pattern or chain of purchases of what they had advertised such as the jack Daniels product or the meat burger and if not an increase of consumers within the restaurants business as it has got more recognition than it had from the start, having TGI on food magazines allow everyone that is anywhere within the area of the restaurant to be able to get a glance of what they have to offer which is opportunities to businesses to reach.
Aims for Maybelline:
The aim of the tv advert/magazine advertisement is to not just build the brands reputation to a high standard but it is to introduce a new product to the market which also raises awareness to the product. This product is a matte lipstick however it is very different to just an ordinary matte lipstick simply because it is promised to stay applied for 24 hours at good condition and as I have used before, it takes a long while trying to remove all the access lipstick off. This product comes in several different colours which are all advertised in the video and image of the magazine above. This products aim was successful as everyone had started trying out the product and posting it online such as TikTok and influences had a big say, therefore by publishing it worldwide allowed there to be a variety of options and influences doing their job and actually influencing and persuading.
Target audience for TGI:
TGI Friday is targeted to any and every audience member. they have kids' menu as well as free baby food for any minor. they also have a vegetarian option which shows how considerate they are to ensure everyone is satisfied and have no areas where they cannot be pleased. Therefore, it is appropriate to all target members as long as they enjoy eating this type of cuisine that is burgers, chicken and different type of fast food like meals that are not a targeted cuisine for healthy dieting. this is all connoted when the advert displays the figure of the chicken which is during the first 0:10 seconds as it shown on a dish that they would serve, within the billboard there isn't advertisement of the fact that it is suitable for the younger children which may be a concern as it may put off the consumers as they will doubt that there is anything in these type of restaurants that a child can eat, with billboard it is most likely that the parent is driving past or even walking therefore, it needs to be clear that its suitable for everyone and children to make it more eye-catching and appealing to consumers to appear in the local TGI Fridays.
0:10:
or when they show a juicy stuffed burger at 0:13
This screen grabs help intrigue the audiences as it makes their mouth water instantly, the chicken is shown served up which will help them be indecisive with which meal they want because they both look delicious, therefore drags the consumers into TGI Fridays anyways.
Target audience for Maybelline:
Maybelline is a makeup brand that allows girls and possible males to express their beauty at different levels, enhancing the beautiful features that the already have. Therefore, it is targeted to anyone that likes to have rich style in colour and even nude or darker colours, this hasn't got an age limit however it is more suitable for the older generation and teenagers seen as they are more likely to want to wear matte colours that stay on while they go out and eat their meals or drink. Maybelline allows everyone to figure their own interests and wants that satisfy them seen as they give not just one colour as already established but a major variety to then have people test it out and pic what they feel suits themselves the most. This is supported in the advertisement video when they show the 36 different shades at ...
0:09
This is what is eye-catching, the fact that there is reassurance that any and every customer will find their perfect lip colour without a doubt. This already set the positive atmosphere and vibe whilst purchasing or considering, even if it is purchasing at another date, having that positive feedback in the back of the mind allows the consumers to be more lenient to having the trust to purchase and be successfully happy. This isn't portrayed as much on the magazine cover for Maybelline however the magazine still does advertise leading for people to research and do more digging which then informs the public so both ways still work efficiently.
key messages to viewers:
TGI Friday's main idea of advertisement is to make the customer feel the emotion or joy, satisfaction and pleasure of feeling full. consuming such delicious food creates an automatic light bulb going off in one's body. you feel better within yourself once you do not have the burden of hunger. This leads to the purpose of the advert, hunger makes you feel a crazy way that is uncontrollable, therefore once food catches your eye you will fancy and want to go out of your way to purchase the food that is presented up front to you. In this case TGI Fridays put themselves in an eye catching and mouth dribbling scenario that assures that they'll draw regular customers seen as they can even imagine the taste in their mouth and potential customers that'll create the imagine of what it tastes like and can imagine the flavours melting on their tongue. This method is an effective way to attract customers as not only can they see themselves happy with their burger they may buy but they are spending their money wisely, it is not too expensive and with the appropriate price their stomach is full, and their mood is lifted which assures them that their money was well invested.
0:20
Maybelline idea of advertisement is to show their unique selling point, purely to the fact that no other makeup brand has as many different shades of the same lipstick type that stays on for longer than 24 hours. This allows all the consumers to be attracted to the product as majority of females are looking for a long-lasting lipstick that doesn't have to be re- applied several times to then turn crumbly and not appealing to anyone's eye that can see the application of matte lipstick. With Maybelline, one layer is enough which also means there will always be enough and long-lasting amount of product. This is an effective way of selling the product as they have many options, no matter what the skin complexion may be there is one that'll suit the opponent so by the showing the key message that there are 36 shades and showing other females of any colour trying the different lipsticks in the add, it shows that there is no better place to look for a better lipstick that suits the skin tone and factual feature one women has then Maybelline. They also show different ways we are most likely getting our lipstick removed after application such as eating a cake, drinking something or biting their lip, they demonstrate that no lipstick is harmed or moved out of place, it stays as a simple layer that it first was when applied shown below:
0:07
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Adverts approach on TGI Fridays:
TGI Friday's approach is to inspire people to take a tasty bite or have the drive to attend to the restaurant. They want to attract more customers to also increase the amount of consumers and money income to help develop the state of the restaurant, this is shown in the advert at 0:14, this screen grab shows the plates ready to be dished up and portrays that the restaurant is ready and waiting for the consumers and community to come so they can do their best to please and satisfy them as a whole of being customers. rolling the chicken onto the plate shows it getting ready for the consumers all professionally.
Adverts approach on Maybelline:
Maybelline is advertising simply just to attract more customers and show the world what they have new in store to offer every and anyone. they make as many different shades as they can so that there makeup brand makes us much income and profit possible by not having the excuse that there target isn't a niche audience but rather suites everyone, which again as explained before is also shown in the video advert of the different shades (0:09) not so much in the magazine.
representation in TGI Fridays:
TGIs allows their food products to be represented directedly to individuals to strike their eyes on an option of food that may spark their interest in taste buds. this is shown in the advert when they place the different food products in the plate such as the chicken or burger or ribs on a plate. on the billboard advert above, it shows the different types of burgers with the different fillings of topics inside which allows the advert (at 0:04, 0:11)to show the community that they make different variety of representations for the interest of the individual groups, however this also helps sell the product as its suitable for the individual but gets them thinking of social groups and allows society to review them as something they could eat with their fellow peers that they would also enjoy if them individually enjoy.
Representation in Maybelline:
the way Maybelline advertise it is clear that they try to show that they individually appreciate every women or even male all that it isn't showing males but no matter what the skin colour or type of person there is, anything is possible and any product that they make for lips is suitable for any independent individual however by doing so and allowing different type of people to advertise their product shown in there advertisement video it is clearly shown that it is made for a wide range of grouping everyone. therefore, like TGI Friday it is not only made for a niche amount of people but rather everyone in friendship group or anyone out there looking for a good lipstick product. 0:04 bellow, it is shown different type of women partying with different lipsticks which shows it for different types of grouping categories of women and their skin colour along with their preferences. this allows them to help sell their products as the consumers allow themselves reassurance on why that their product would suit them individually and why it's important to paper themselves every now and then. The main reputation that Maybelline represents is diversity amongst women, race and skin colour. This interlinks with the way that the women are being portrayed, with confidence and as standing all together, working all together to be one in life, society and rights.
campaign logistics for Maybe:
no matter where Maybelline would present their products it does not matter, it is a global product made in New York, it has followers and supports no matter where they go. they have presented on different channels (BBC HEART). BBC heart also advertise advertisement and it allows to promote the product to the audience. All over the Uk and even online such as Tik Tok, they get sponsored consumers to help advertise their products. Billboards are best at the popular places in London such as central London or even oxford street. Maybelline has different funky colours or even just light lipstick that suits and blends with their skin, they can use the lipstick in many different occasions. therefore, this product will never lose its trends within different seasons let alone in general. This just allows the time and place to be appropriate at any time of the year or months. there isn't any season that wouldn't be appropriate. Halloween is very colourful and vibrant in colours, different colour co-ordinations.
campaign logistics for TGI Friday:
Shows all the sauce that it is advertising oozing out. The fact the sauce is jack Daniels may intrigue people too want to go out of there way and go try the sweet taste of the sauce.
TGI Fridays can advertise anywhere and at any time. it is not designed to be appropriate to every different season however, it is applicable to any situation of eating unless you want a healthy lifestyle then TGI is not appropriate whatsoever. the best place to advertise TGI Fridays is on the Tv and billboards, this is due to the Tv channels. there are a lot of recognition from different channels a long with their different audiences and aims of what they try to advertise but any big channel having a food advert will be 10 times more successful than a magazine. reason being is that you need Time to read magazine but on the Tv, even if people aren't sitting and watching it, they could be cleaning or just having it in the background and hear and fancy to then seeing all the images and video of the advertisement and start to fancy it. this then clearly leads to them either wanting to try it for the first time or even go again as a returning customer. it may not be on the same day but once they see it and start to fancy it, they'll go out there way either during the week or around that date to go eat at TGIS. The billboards are most useful on motor ways all though, during summertime when people are all travelling even if it's to drive to another country or going on a day trip, people will drive past and see the advert and either fancy or want something new to try which then is eye catching. therefore, summertime is the most useful for TGIs to advertise with billboards. The advert goes with both the billboard and magazines which is seen when in the Tv advert they show the process of making food and putting it on the plate (mainly the burgers) which is shown on every advertisement. there are the burgers with the fillings inside along with the special Jack Daniels sauce. in the summertime, having a billboard around on motor was or popular places that cars go by is an extremely successful way to increase viewers and consumers because there are the most people out in summer, everyone wants to go out and having fun and spend the money that they have been working and saving up for the longest time. If they are travelling, they are also most likely hungry, so the location of billboard is very intelligent as well.
choices of media :
Maybelline: Maybelline media is based on tv make-up advertisement to then having them adverts visible online and print based. Maybelline has even the billboards in new York and different areas of the world such as the Uk. Tv adverts are shown in the magazines, billboards, pop up ads or online apps such as TikTok or Instagram all simply because of the brand name and products that are shown. it is very useful when it is a popular product globally seen as everyone, no matter where they are will be able to recognise the products and the quality of the product through the brand name. Tv advertisement allows there to be a global audience view which is why it is most suitable, billboards allows people to feel the attraction and temptations for you to go and visit the shops or just buy or repurchase the product. they keep all the news updated in magazines with new products, although, they get creators and influences sponsored to show and adverts as if they are trying out the products of Maybelline for the first time on social media platforms such as TikTok which then gets either shared, saved or even reposted. Maybelline New York is the title and brand name that has been on any and every type of advertisement, whether it is on the tv or even online, through out many years of the brand being produced along with the products and that is reassurance to consumers that yes that is the legitimate brand and it gives loyalty to purchase. you are assured for recurring customers within either the same products or even trying new stuff because they enjoy and get a positive satisfaction from the products that Maybelline present.
choices of media for TGI Fridays:
TGI Fridays is based on tv advert as well as ad campaigns via print and electronic media in television, magazines, leaflets or even newspapers and social media platforms just like Maybelline. this is for the same reason as Maybelline. they want to reach a massive audience with there advert. due to this reason, it is quiet self explanatory of why they keep it public whether it is on YouTube or keep it updated in the news or magazines. this allows everyone to be able to see what they are advertising, if its a new product they are launching and it needs more recognitions so the consumers can see what they have newly available to try in the restaurant or even take away then they can see it, if someone is hungry and do not know what to get or even if they are on the TGI Fridays menu they will search what a specific meal means or even looks like and if they go on videos they will be able to see the new launches or even existing products that may spark an eye-catching desire to purchase and try out if they already haven't before. this is why social media platforms and YouTube is very suitable and helpful to adverts in any sector as it will get viewed one way or another and allows there to be more awareness in the product at hand and in this case, TGI Fridays will be able to make the consumers mouth water or even make them fancy going out of there way to go eat dinner out with family or friends or even individually as they can imagine the flavours melting on there tongue if they have had it before or even them imagining what it can even taste like from its appearance.
call to action for Maybelline:
the aim of the advert for Maybelline on social media is to increase the audience views which then leads to a higher amount of income into the brand Maybelline which keeps the business and products up and running. the advert is also there to be spoken about and shared across the media platforms by doing so there is more recognition which will most likely lead to more consumers and loyalty within them. therefore, first impressions are essential as if the customers enjoy the product presented before them such as mascara or lipstick and they are happy with the value that they are also investing in then there will be no issue or doubt that they will be coming back to purchase again in the future. the website should be available on every advert even if it is a tv advert or print advert.
0:04 as also shown a few paragraphs above will also be another reason for how the advert suits the expected reaction, simply because you can see several people dancing and trying out Maybelline's new different shades of matte lipsticks that demonstrates there product is suitable to everyone. you can see the people in the background and shortly after you can see different people with different skin tones trying out different lipstick shades. by having a website detailed every advert which ensures that any and every customer can go and have a look at any and every product they have to offer along with checking if the prices are affordable and if they can be delivered or where there is shops that are available that sell what the consumer is looking to purchase or check out in person. therefore the reaction would be to go out and purchase or to find out more information on the products in itself. this also leads to a change in lifestyle as they may possible find that in Maybelline they have not found another mascara that works for there type of lashes other then Maybelline which causes them to use Maybelline and Maybelline only from now on.
call to action TGI Fridays:
the response mechanism of the advert provided by TGI Friday is the social media. it has made the restaurants more known which allows more people aware and attended TGIS for dinner. this may be caused because word spreads fast on social media, therefore having presenting something, it is important that everything is merely perfect and at the best standard that they can possible present it as. negative reviews can spread just worst then positive news can. Additionally, having positive feedback and video advertisement online regardless if it is on YouTube, is what helps attract the correct audience and consumers to eat there products. on the other hand, having the telephone services is what helps the most seen as having an available number that you can ring will help save the potential customers time and effort which also ends in there own satisfaction of having there questions answered. any question they have that need answering that'll benefit both of them and the business will and can be answered by one phone call. the telephone also helps with different things such as reservation or double checking or even about asking for job availability. therefore, having telephones will lead to success regardless. the ending that leads to an expected reaction is to go out and attend and by the food products from TGI which then leads to ordering it in a later date or reattending the restaurant, it leads to wanting to find out more and consumers feeling appreciated and taken care of, the high customer service is shocking to some which allows there to be more positive reviews online for other potential consumers to see and judge for themselves. this is all appropriate and suitable to the advert because by creating a video on whatever platform or format the advert is produced in there is one key aim and that is to show what you have created and ensure that it gets more recognition which will lead to a positive amount of income in the nearest time.
legal and ethical issues:
two legal issues that would affect Maybelline adverts are the permission that needs to be granted to film. reason being is when the company has decided what and how they want to film they need to discover a location in order to film in a suitable setting, however there needs to be permission for where you are filming as the last thing they would want is to release the advert to then getting fined and having to take the advert down anyways which also leads to negative reviews and may lead to loyal consumers leaving for good and prevents potential consumers from even attempting to try the products as of the bad reputation that comes along with the products. this ensures that there will be no fine that will be billed to the company and protect any unnecessary issue that could possibly occur whilst trying to film the advert that would be presented globally. this then leads up to copyright, this is placed in our section of make-up advertisement as regardless there is music being played in the background, they need to ensure they get permission and that it isn't copyrighted so it doesn't put the company in a position where they jeopardise any other opportunities, they will have in the future for advertising there new or existing products that need more awareness. two ethical issues are offensive language being presented to the public and false information. this is due to the fact that everyone can see and use this product no matter what age other than babies. everyone can see the advert as it is broadcasted on the TVs and billboards which means it is not hidden from the children and in order to also be looked highly by society, you should try maintaining the effort for all of the viewers discretion. the false information can even be misled by over exaggerating the benefits and positives that a product or services provide. this will lead to a massive hype that when consumers try out the product, they soon come to realise it was over hyped and over exaggerated. you can see that Maybelline had got permission for Hadid to be filmed outside in that location as there was no presence of any Sevillian and had the background also blurred which goes into the public interest and also the permission to film.
legal and ethical issues for TGI Fridays:
Two legal issues are age restrictions at specific hours or in general to state the age as of alcohol consumption and selling at the bar and equality act. the particular reason for this circumstance is TGI Fridays is a restaurant that is presented to any of the public INCLUDING children, therefore it is the company's duty to ensure that everyone is safe even if it means not allowing parents with children after a specific time in the evening just like whether spoons. majority TGIS have bars and if not still provide alcoholic beverages to the public and is not a suitable area for children to be playing around. in conclusion, they need to state that there is a age limit at the bar which is obvious and that they need to provide with an ID and should think of making a policy where minors will have to leave after a certain time of the evening. the equality act ensures that the adverts quality is not offending any of the audience members whether it is saying preference over gender who goes which is a invalid excuse seen as it is dinner not a club, or even discriminative in any sort. T00his is all broadcasted on the Tv hence why it is so important to get the advert correct and appropriate for any type of aged viewer discretion. in the TGI advert I do believe there is no specifications from these laws such as the age is not written but that can be simply because not every TGI will have a bar in the restaurant, therefore to them it is wiser to leave it out along with equality, it is not physically shown but it is a law that has helped it be prevented and helps more of the majority of the public to be positively satisfied with the restaurant and happy to invest their money into food every time they would like to end their feeling at ease that everyone is welcomed and wanted there. Two ethical issues is copywrite since the music in the background may be copyrighted. So we'll need to make sure that we have permission to use the music from the artists. If not we may be sued and may get backlash from it.
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