response to client brief

Demographics:

The Demographics of my Eclairs Cadbury advertising campaign is for teen years and older generations raging from 13-35. The reason why it doesn't go any further is because the older you get the more sensitive your teeth are prone to get. Young children will not be able to consume in any way as it is a choking hazard as of it being a chewy sweet, that would take a while. Children do not have teeth to chew it with. it is a simple taste of chewy toffee with a pop of amazing chocolate filling that isn't chewy which creates a contrasting taste. one disadvantage is that it may not be allowed by parents to give children sweets anyway as they need to cut down the sugar level. The chocolate éclair taste has stayed more or less the Sam over the past years; therefore, it gives a sense of nostalgia over watching the adverts. Cadbury would see the challenge of trying to make it more appealing to the younger generations as well as middle aged as it is caramel based and doesn't sound unique in the sense of taste buds. 

Conventions: 

Tv adverts have to include which I will also do is:

1. Voice over - breaks everything down so you have a narrator the whole time whilst watching the adverts which helps explain it all. 
2. Music/sound - allows the feelings to actually be felt and emphasis the mood that they are trying to portray.
3. The brand logo- allows everyone to recognise and feel comfort knowing it is a legit branding and its trustworthy from the quality that they have presented in the past. 
4. visual representation- shows us the production and what the product is and finds a way to draw in the viewers. 

Radio has to include which I will also do so is:

1. Voice over - breaks everything down so you have a narrator the whole time whilst watching the adverts which helps explain it all. 
2. Music/sound - allows the feelings to actually be felt and emphasis the mood that they are trying to portray.
3. the brand name - not vision but verbally mentioned and streaming so everyone knows the channel and who's presented to them. (Aileen O'Sullivan)

Industry requirements:

The institution I will be analysing is the chocolate company called Cadbury Eclairs. This institution was invented by the Birmingham-based confectionery company Tanveer's in 1932, they had just been adjusted before the very first versions of the Dairy milk eclairs in 1965. They are available in different packages whether it is rolls or bags Ad can even be found in the Cadbury Heroes selection. 

I will now present you with reviews that are written from people who have worked there or are currently doing so which demonstrate pros and cons about Cadbury chocolate industry:

• never a dull moment:"its an entertaining place to work when no 2 days are the same. We are very well paid for the area we live in. The shift pattern allows for loads of family time".
• Friendly workplace:"working at the Cadbury part time has been an excellent experience. Many locals come in regularly, creating a real family feel. I have gained skills in waitressing in this position as food is also served, helping me to increase my skillset."
• Excellent job: Best job in my life, friendly people always help, management friendly, never stress. I was going to work with small on face, four on four off best if the best shifts. I worked night shifts which gives me 100% satisfaction. 

• "too much sugar intake"
• "I had just got my braces done and now I need to go back and get it repaired because eclairs broke my bracket in my mouth, it shouldn't be that hard. "

The regulatory issues that Cadbury need to consider when doing Tv Advertisement are:

1. the consumer protection from unfair trading which simply means you cannot mislead or advertise false products or information.
2. Digital marketing-EU general data protection regulation- the GDPR mainly ensures hat your business practices lawful data collection and only provides advertising to those who consent.(legal requirements)
3. (legal factors)- they have the health and safety, equal opportunities, advertising standards, consumer right and laws, product labelling and product safety. it is all very clear to protect the consumers and audience however this helps protect the businesses without even noticing much.

Medium:

The medium we are working with is with Tv/print advertising/radio. The tv and radio will have a 30 second durations of what the product is and showing how they will advertise it to the world. the theme that Cadbury is going for is more of a nostalgic vibe but gives the feeling of no matter how hard life is you can conquer anything and that goes for the hard chewy shell around the chocolate inside. The advert would therefore be, action and adventure.