History of the cadbury chocolate Eclairs

My chosen product is: 

Out of all the Cadbury chocolates, I decided to pick Eclairs. This is because it is a sweet that is included even in chocolate boxes and is easy to consume on the go and out and about. Its good to binge eat at home whilst watching movies or going about your day. you cannot go wrong If the outline is not a struggle to chew. 

when did the chocolate Eclairs first launch?

Cadbury Eclairs milk chocolate was "encased"in a chewy caramel. this was then launched out to the public in 1965."they were manufactured by a company called Pascalls which were purchased by Cadbury in 1971 and launched nationality in the uk in 1974"

what appropriate audience can it be aimed at?

Although it is a small amount of chocolate and is sweet and hard to chew. An estimate of the ages that most suit consumption is 18-35 years old. In my opinion, this is because Chocolate eclairs are a challenge to bite into. The chewy toffee is what makes older people not able to consume properly, whether that is for not having strong teeth or just a struggle to chew and takes too long will be a put off. children are not permitted to eat the sweet as it is a chocking hazard and is dangerous. 

what is the chocolate eclair packaging?

The packaging of a chocolate eclair sweets has changed before but never a major difference then shades of colour changes. The colour theme goes with the whole Cadbury brand. Always being recognisable that the chocolate is from Cadbury, this also allows trust and loyalty with chocolate as we are assured that the chocolate is at its best capability.  

The latest packaging looks like the following:

The package is purple and the edges are cold with purple, the gold must present the chewy toffee.  

A previous advert that was presented to the world in the 90s:

90s Irish commercial Cadbury Eclairs.

Analysing the advert for why it is the way it is:

The packaging of the eclairs in the 90s id still the same as todays day and age however it was packaged difference and the chocolate was shaped differently. 

This old chocolate is in a overall shape and packaged not in a fat packet but rather in a long and short package as shown in the advert which looks like the chocolate called Rolo which is shown below:

Slogan. 

Slogan: 

"toffee that suddenly chocolate". This shows that there is two different flavours and textures which will hit on the tongue. toffee is known the be hard and sticky and the chocolate will be known to be soft and gooey. Taking a bite into the chocolate Eclairs will have the hard toffee on the outside and the sweet chocolate on the inside. 

Luxury?on the go?everyday?:

Chocolate Eclairs is a small but very rich in taste. the sweetness is just perfect so its not too sickening. in my opinion, i would eat this sweet every now and then, whether it is out and about or just chewing on it whilst watching a movie. this product has two different aspects of taste in ones mouth, therefore its nice to savour every little bite. 

Potential target audience:

As mentioned above, i believe that this chocolate should be aimed for 18- 35 year olds. the harder and smaller the chocolate sweets in general the more its appropriate to the older kids. in this case, it is a chocking hazard for children and just perfect for young teen adults as older adults such as 35 and older will struggle as of the hard outer shell. 

What ideas might you use to keep the brand consistency?:

I wouldn't keep the slogan the same from the old advert to my new advert, simply because although it is factual, in my eyes its a little broad. The brand recognition will be the colour of the packaging as of the Cadbury brand. it has always been purple, gold and white and is the reason there is recognition and loyalty within the product.