Evaluation from recording my final idea

Tv advert recording

 

Final pitch video and questions asked:

 

Radio advert recording

 

Cadbury Eclairs: Flat plan for print campaign

 

Amended pitch for final idea questions

 

Final pitch for final idea

Legal and Ethical issues

When I produce my adverts for tv and radio, one thing i need to consider is the legal and ethical issues. This is because it will allow me to stay within the uk's laws and ethics and ensure that i will not get fined.

TV - In order for there not to be copyright on tv, i will have to ensure that any background music that will be played is featured/ mentioned at one point of the advert or to create my own.

Radio - To make my advert appealing to all audiences, I will be doing the voice over as a female to attract the female audience however the advert will be based on young adult males to ensure that its not only for the male attraction as chocolate is edible by both genders.

Risk Assessment

 Risk assessment form 

Activity/Task - Filming the TV and radio ad

Location - Park and personal garden

 

Hazard	Risk rating	controls
Actors can potentially get hurt.	Medium as of being a kid	Practicing how to use the football before hand
Equipment can get damaged as of the ball whilst filming.	Low as precaution will be made.	Camera set up further away from the boy and the ball

prop list

 Advertisement prop list:

 

Props	purpose	Source
shirts	To represent different chocolate brands	Sports direct
football	Engage the audience	Sports direct
Chocolate eclairs	To represent the chocolate that is being advertised	Tesco

crew and cast list

 Advertisement crew list 

 

Role	Crew Members
Director	Meriyem
Camera operator	Yunus
Editor	Meriyem
others	Fajar help edit

Advertisement cast list:

Role	Crew members
Actors	Mustafa (my younger brother), Ibrahim (Mustafa's friend)
Others	several of his other school friends

Chocolate Cadbury Eclairs: (Radio script )

Narrator: A young footballer, struggling to choose his favourite chocolate. 

Actor1): I need to pick what chocolate team I stand for, erghhh what to choose what to choose. hmm, THATS ITT!!, chocolate eclairs!

Actor2): WHATTT, chocolate eclairs is better than Oreo ??

Actor1): here try this..

Actor 2): NOM NOM NOM, HMM these tastes so good, fine fine, you win, chocolate eclairs is the best.

Narrator: Come and join us while the flavours ae melting on your tongue, purchase your chocolate eclairs NOW.

Chocolate Cadbury Eclairs: (Tv Advertisement shooting script)

 Actor1): I need to pick what chocolate team i stand for

Actor1): Thats it, CHOCOLATE ECLAIRS!!

Actor1): You think you have the best chocolate team? Huhhh!

Actor 2): bring it onnn!!

Actor1): watch me.

Actor 3): FINE FINE, YOU WIN. CHOCOLATE ECLAIRS IS THE BEST

Narrator: chocolate eclair sweet made just for you, available in your local stores.

Ratinale for chosen idea

My chosen idea: 

As a whole, my chosen advert out of the three is the initial idea number three. There is a child who is a footballer ,who trains in his garden all the time which is shown in a garden of two second clips kicking the same ball in different clothes. different chocolate is shown within the change on the screen of the change of football kit clothing. The different "chocolate" teams will verse each other and the team that will win in the end would be the eclairs which will be when they kick the ball into the air the eclair will pop up in the middle of the sky and be shinning to then showing the advert as eclair as if its the best chocolate and will always come first. I chose this because it is the easiest to film. The meeting point is very close and in the centre for everyone which is useful as it is right next to school so it wont take a lot of effort or time to get there. it is also a public area to get everyone there and helping me film and shoot. 

History of the cadbury chocolate Eclairs

My chosen product is: 

Out of all the Cadbury chocolates, I decided to pick Eclairs. This is because it is a sweet that is included even in chocolate boxes and is easy to consume on the go and out and about. Its good to binge eat at home whilst watching movies or going about your day. you cannot go wrong If the outline is not a struggle to chew. 

when did the chocolate Eclairs first launch?

Cadbury Eclairs milk chocolate was "encased"in a chewy caramel. this was then launched out to the public in 1965."they were manufactured by a company called Pascalls which were purchased by Cadbury in 1971 and launched nationality in the uk in 1974"

what appropriate audience can it be aimed at?

Although it is a small amount of chocolate and is sweet and hard to chew. An estimate of the ages that most suit consumption is 18-35 years old. In my opinion, this is because Chocolate eclairs are a challenge to bite into. The chewy toffee is what makes older people not able to consume properly, whether that is for not having strong teeth or just a struggle to chew and takes too long will be a put off. children are not permitted to eat the sweet as it is a chocking hazard and is dangerous. 

what is the chocolate eclair packaging?

The packaging of a chocolate eclair sweets has changed before but never a major difference then shades of colour changes. The colour theme goes with the whole Cadbury brand. Always being recognisable that the chocolate is from Cadbury, this also allows trust and loyalty with chocolate as we are assured that the chocolate is at its best capability.  

The latest packaging looks like the following:

The package is purple and the edges are cold with purple, the gold must present the chewy toffee.  

A previous advert that was presented to the world in the 90s:

90s Irish commercial Cadbury Eclairs.

Analysing the advert for why it is the way it is:

The packaging of the eclairs in the 90s id still the same as todays day and age however it was packaged difference and the chocolate was shaped differently. 

This old chocolate is in a overall shape and packaged not in a fat packet but rather in a long and short package as shown in the advert which looks like the chocolate called Rolo which is shown below:

Slogan. 

Slogan: 

"toffee that suddenly chocolate". This shows that there is two different flavours and textures which will hit on the tongue. toffee is known the be hard and sticky and the chocolate will be known to be soft and gooey. Taking a bite into the chocolate Eclairs will have the hard toffee on the outside and the sweet chocolate on the inside. 

Luxury?on the go?everyday?:

Chocolate Eclairs is a small but very rich in taste. the sweetness is just perfect so its not too sickening. in my opinion, i would eat this sweet every now and then, whether it is out and about or just chewing on it whilst watching a movie. this product has two different aspects of taste in ones mouth, therefore its nice to savour every little bite. 

Potential target audience:

As mentioned above, i believe that this chocolate should be aimed for 18- 35 year olds. the harder and smaller the chocolate sweets in general the more its appropriate to the older kids. in this case, it is a chocking hazard for children and just perfect for young teen adults as older adults such as 35 and older will struggle as of the hard outer shell. 

What ideas might you use to keep the brand consistency?:

I wouldn't keep the slogan the same from the old advert to my new advert, simply because although it is factual, in my eyes its a little broad. The brand recognition will be the colour of the packaging as of the Cadbury brand. it has always been purple, gold and white and is the reason there is recognition and loyalty within the product. 

 

Location recce

Location recce:

what ideas do you have on what it is you are going to film?

some places I have in mind are the following:

Hainault: 

Park:

Personal garden:

In school play ground:

Why have i chosen these places to film?

One reason why i have chosen Hainault is because it is free of charge and has a very open space. 

In comparison to the other locations there is a better site around the open space in Hainault then there would be in the school field. therefore the background of the advert will be more attracting and appealing. 

Hainault also has animals scattered around the whole of Hainault such as ducks and goose. The greenery is also beautiful and fresh, it gives the audience a sense of life within the fresh nature. 

one reason I have chosen the park is because it is the closest to the school, it is not far from school so the equipment will be more assured to stay safe and un damaged. 

The school park is very open and is assured that there are loads of people that can also help out when it comes to filming the teams versing each other. it is open and an easy venue for all the actors to meet up and travelling there wont be hard, it is equal for all the actors.

on the other hand we will need to use personal garden in the beginning to show it goes from a kid practicing to then a whole football team versing each other both representing different chocolates and ours clearly being eclairs. 

One reason to choose inside the school playground is because we can use the facility there. It is not as  time consuming as it would have been  travelling to places however we will not be able to access it during school times properly and has a limit of time we can stay in school after school close. 

What are the differences in the locations ?

The difference would just be how far the distance is between them other than that it is all open field with grass and attraction where children would usually go to play football with family or friends. 

The one location in the personal garden is in a private property and the other three is in a public space. 

what is the final decision on the final location?

We will have two locations, one at the personal garden of my home and the other will be the school park as it is more convenient for everyone. the school park is best to use as it has the play grounds in the background and very open space next to a basketball court. its more appealing to children as of being in an actual park. 

Crew list

  

Role	Crew Members
Director	Meriyem
Camera operator	Yunus
Editor	meriyem
others	Fajar help edit

Prop list

 

Props	purpose	Source
shirts	To represent different chocolate brands	Sports direct
football	Engage the audience	Sports direct
Chocolate eclairs	To represent the chocolate that is being advertised	Tesco

Risk Assessment

  

Hazard	Risk rating	controls
Actors can potentially get hurt.	Medium as of being a kid	Practicing how to use the football before hand
Equipment can get damaged as of the ball whilst filming.	Low as precaution will be made.	Camera set up further away from the boy and the ball

SWOT analysis for initial idea 1,2,3

Intial ideas for Tv advertisement

Idea number: 1

Storyline: Eclairs makes invitations and invites all different types of chocolates to the party in a hall. Different chocolate brands are dancing when all of a sudden spotlight moves onto a stage and there goes our chocolate Eclairs with all the light shining on her to then be shown as the master of chocolates. All chocolates will introduce themselves as Cadbury brands to then having amazing Eclairs as the last but the most appealing. to then being the chosen one and consumed by a human being.  

Representation: Its all the little things that count and matter which is demonstrated when the chocolates will be consumed. The feeling of happiness and pleasure is clearly connoted through the genuine facial expressions. 

Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images, music, slogan and narrative.  

Conventions-Radio Ad: Dialogue, voice over, music and entertainment. 

Key message and approach: Cadbury would like to promote that Eclairs is just as good but even better than all the other chocolate brands and show that they should be trending just as much as the others that are. the approach is to show that it doesn't matter what the other chocolates are or what brand they are, Chocolate Cadbury Eclairs are what everyone should be purchasing as it is acting main character in the party.  

Slogan: "Come join me and try my chewy sweet toffee"

Call to action: The adverts best option of advertisement is social platforms, such as tik Tok, Instagram and YouTube.

Link between the two adverts (Campaign): similarly, both radio and television ads would have the same voice actors as well as narrator to show recognition in other future adverts. 

Idea number: 2

Storyline: There is a chef that mixes all ingredients together that they need in order to make the classic Eclairs as they usually do. Although, this chef isn't the ordinary professional chef that you would see and practically intensifies the atmosphere instantly as it looks like there is a mysterious, special magical person/witch creating the chocolate looking potion which makes the audience question why the taste is like and if it is as gorgeous and magical tasting as it looks. 

Representation: the chef will demonstrate no matter what you look like you can always make whatever you want successful and delicious.

Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images music, slogan and narrative.

Conventions-Radio Ad: Dialogue, voice over, music and entertainment. 

Key message and approach: Cadbury will show the key message seen as the narrator will speak through adding all of the ingredients into the potion pot. having the key approach being that every little ingredient represents the different staff members and shows the fact that every staff is important and has some type of participation.  

Slogan: "sticks and stones, the chocolate is as sweet as the comfort in your home"

Call to action: the most efficient way to advertise this initial idea is on the tv. this is connoted when in theory every tv is in the comfort of a home and even wen you are busy, the tv is bound to be playing in the background where as if there was an advert on your phone about chocolate you re most likely more prone to swiping past without even watching.

Link between the two adverts (Campaign): as mentioned before in the first advert we will continues use the same narrator and voice actor to show recognition in the future ads to the audience in the tv and radio advert.

Initial idea:  3

Storyline: There is a footballer child who trains in his garden all the time which will be two second clips kicking the same ball in different clothes. Different chocolate is shown within the change on the screen of the change of football kit clothing. the different "chocolate" teams will verse each other and the team that will win in the end would be the eclairs which will be when they kick the ball into the air the éclair will pop up in the middle of the sky and be shinning to then showing the advert as éclair is the best and will always come first.

Representation: this advert idea represents the fact that éclair is the way to go and the other chocolate cannot be compared in the mouth watering aspect. 

Conventions-Tv ad: Dialogue, voice over, brand logo, contact information, images, music, slogan and narrative.

Conventions-Radio Ad: Dialogue, voice over, music and entertainment.

Key message and approach: The different chocolate shows the audience that yes there is competition but no one can beat the taste and uniqueness of éclair. 

Slogan: "Why play when the taste can blow you away"

Call to action: the best place is to post it on the tv and have it the uploaded on YouTube. tiktok isn't necessary as followers and supporters will post it and make edits to then post it and go viral on tiktok within itself. the radio can e presented and then uploaded on Spotify finding people wo do not mind and discover there new interest into listening to new adverts.

Link between the two adverts(Campaign):as mentioned before in the first and second advert we will continues use the same narrator and voice actor to show recognition in the future ads to the audience in the tv and radio advert.

Explanation of your prior experience of and learning around similar products

 My experience:

when it comes to handling a camera along with the camera angles and the settings, I'm advanced as I have had a year of experience in film studies and I know how to use the camera and edit the videos for business as well, its all interlinks with each other which helps me have more knowledge and skill. Marketing campaign I have knowledge however not necessarily any active skill done towards shooting or creating one. This is because I am aware of the editing process and the software that I would use when drafting and making final marketing campaigns for the chocolate.

On the other hand, The things I will develop my knowledge and skill on is; how to use the editing software's in a deeper understanding, what individual skill I will need to ensure the advert is at its best ability and professionalism, what type of adverts advertise in specific ways and how it is successful for them individually to then see how it will be successful for Cadburys campaign and last but not least what will directly make the audience desire to enjoy and be eye-catching to the target audience that should impress them.

response to client brief

Demographics:

The Demographics of my Eclairs Cadbury advertising campaign is for teen years and older generations raging from 13-35. The reason why it doesn't go any further is because the older you get the more sensitive your teeth are prone to get. Young children will not be able to consume in any way as it is a choking hazard as of it being a chewy sweet, that would take a while. Children do not have teeth to chew it with. it is a simple taste of chewy toffee with a pop of amazing chocolate filling that isn't chewy which creates a contrasting taste. one disadvantage is that it may not be allowed by parents to give children sweets anyway as they need to cut down the sugar level. The chocolate éclair taste has stayed more or less the Sam over the past years; therefore, it gives a sense of nostalgia over watching the adverts. Cadbury would see the challenge of trying to make it more appealing to the younger generations as well as middle aged as it is caramel based and doesn't sound unique in the sense of taste buds. 

Conventions: 

Tv adverts have to include which I will also do is:

1. Voice over - breaks everything down so you have a narrator the whole time whilst watching the adverts which helps explain it all. 
2. Music/sound - allows the feelings to actually be felt and emphasis the mood that they are trying to portray.
3. The brand logo- allows everyone to recognise and feel comfort knowing it is a legit branding and its trustworthy from the quality that they have presented in the past. 
4. visual representation- shows us the production and what the product is and finds a way to draw in the viewers. 

Radio has to include which I will also do so is:

1. Voice over - breaks everything down so you have a narrator the whole time whilst watching the adverts which helps explain it all. 
2. Music/sound - allows the feelings to actually be felt and emphasis the mood that they are trying to portray.
3. the brand name - not vision but verbally mentioned and streaming so everyone knows the channel and who's presented to them. (Aileen O'Sullivan)

Industry requirements:

The institution I will be analysing is the chocolate company called Cadbury Eclairs. This institution was invented by the Birmingham-based confectionery company Tanveer's in 1932, they had just been adjusted before the very first versions of the Dairy milk eclairs in 1965. They are available in different packages whether it is rolls or bags Ad can even be found in the Cadbury Heroes selection. 

I will now present you with reviews that are written from people who have worked there or are currently doing so which demonstrate pros and cons about Cadbury chocolate industry:

• never a dull moment:"its an entertaining place to work when no 2 days are the same. We are very well paid for the area we live in. The shift pattern allows for loads of family time".
• Friendly workplace:"working at the Cadbury part time has been an excellent experience. Many locals come in regularly, creating a real family feel. I have gained skills in waitressing in this position as food is also served, helping me to increase my skillset."
• Excellent job: Best job in my life, friendly people always help, management friendly, never stress. I was going to work with small on face, four on four off best if the best shifts. I worked night shifts which gives me 100% satisfaction. 

• "too much sugar intake"
• "I had just got my braces done and now I need to go back and get it repaired because eclairs broke my bracket in my mouth, it shouldn't be that hard. "

The regulatory issues that Cadbury need to consider when doing Tv Advertisement are:

1. the consumer protection from unfair trading which simply means you cannot mislead or advertise false products or information.
2. Digital marketing-EU general data protection regulation- the GDPR mainly ensures hat your business practices lawful data collection and only provides advertising to those who consent.(legal requirements)
3. (legal factors)- they have the health and safety, equal opportunities, advertising standards, consumer right and laws, product labelling and product safety. it is all very clear to protect the consumers and audience however this helps protect the businesses without even noticing much.

Medium:

The medium we are working with is with Tv/print advertising/radio. The tv and radio will have a 30 second durations of what the product is and showing how they will advertise it to the world. the theme that Cadbury is going for is more of a nostalgic vibe but gives the feeling of no matter how hard life is you can conquer anything and that goes for the hard chewy shell around the chocolate inside. The advert would therefore be, action and adventure.

                                             

case study adverts

 CASE STUDY ADVERTS: TGI FRIDAYS

https://www.youtube.com/watch?v=mDutKuSA0KM

"Thank god it's FRIDAY".

WHAT IS THE PRODUCT IN THE ADVERTISEMENT?

In this advertisement we have the restaurant TGI Fridays presented, this a food restaurant that may consist with a bar inside. The main ingredient presented in the advert is jack Daniel's, they have it as a side dip or even marinate the chicken or meat burgers with the jack Daniels sauce. The advert was presented 10 years ago however, they have not changed the main idea or even jack Daniel's dip ever since. The advert is also displayed in serval ways such as the billboard that is show above. This technique is very successful in raising awareness as it is impossible not to look at and even with cars passing by its easily eye-catching which also makes you fancy the food more when its right infant of you portrayed deliciously and some say "godly". The billboard advertises more specifically dishes within the TGI menu in comparison to the online advert as this one just shows the burgers, and the video has different meat and sponsors the jack Daniels sauce. This is clearly made for people closing or driving past. although, the video add can be found on YouTube and has all viewers discretion, it can be shown anywhere and anytime and is a good thirst trap within food as you can see the process and makes you have the desire to go out of your way to eat it. Both adverts are advertised for globally, however the billboard is mainly aimed at the people close by to the restaurant seen as they can go and eat with no issue of travelling which is what may trigger citizens that are passing by especially if they are indecisive in what they want to eat. 

Maybelline adverts:

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=video&cd=&ved=2ahUKEwjYloiq3YX9AhW1SkEAHQjPDEIQtwJ6BAgEEAI&url=https%3A%2F%2Fm.youtube.com%2Fwatch%3Fv%3Dt7z7bF-M-WA&usg=AOvVaw3x3ai-Vtt9mFs9E0n7G2EO

This picture is a magazine advert that presents matte lipstick and different colours that they had just produced and displayed for purchase. The video link shows us the avert they have put on tv that is also online to watch which may because you may want to purchase it online and want to see the lip colour n actually lips, therefore it's easier to tell if you'll actually like it if you can see the advert, so it comes in very handy. this tv advert was presented 10 months ago. Any product that is represented by Maybelline is most likely global seen as it is a very well-known and popular lipstick brand. this is also backed with the fact places such as boots, or Superdrug have different stands of different make up brand and Maybelline has not failed to attend its reputation highly in every store. Magazines are a old but successful way in order to present products to women especially young females seen as they are more likely to be looking at the magazines in the first place. 

Aim for TGI Fridays:

The aim of the tv advert/YouTube advert for the TGI advert is to create awareness and rebranding an existing product. this is simply because they need to advertise the business and this way does it not only create an increase with the consumption, but it raises awareness to products they sell that may not have had the recognition it deserves. Creating awareness allows a higher cash inflow and it is a win win situation. The Ad completes its aim when they recognise a new pattern or chain of purchases of what they had advertised such as the jack Daniels product or the meat burger and if not an increase of consumers within the restaurants business as it has got more recognition than it had from the start, having TGI on food magazines allow everyone that is anywhere within the area of the restaurant to be able to get a glance of what they have to offer which is opportunities to businesses to reach.

Aims for Maybelline:

The aim of the tv advert/magazine advertisement is to not just build the brands reputation to a high standard but it is to introduce a new product to the market which also raises awareness to the product. This product is a matte lipstick however it is very different to just an ordinary matte lipstick simply because it is promised to stay applied for 24 hours at good condition and as I have used before, it takes a long while trying to remove all the access lipstick off. This product comes in several different colours which are all advertised in the video and image of the magazine above. This products aim was successful as everyone had started trying out the product and posting it online such as TikTok and influences had a big say, therefore by publishing it worldwide allowed there to be a variety of options and influences doing their job and actually influencing and persuading. 

Target audience for TGI:

TGI Friday is targeted to any and every audience member. they have kids' menu as well as free baby food for any minor. they also have a vegetarian option which shows how considerate they are to ensure everyone is satisfied and have no areas where they cannot be pleased. Therefore, it is appropriate to all target members as long as they enjoy eating this type of cuisine that is burgers, chicken and different type of fast food like meals that are not a targeted cuisine for healthy dieting. this is all connoted when the advert displays the figure of the chicken which is during the first 0:10 seconds as it shown on a dish that they would serve, within the billboard there isn't advertisement of the fact that it is suitable for the younger children which may be a concern as it may put off the consumers as they will doubt that there is anything in these type of restaurants that a child can eat, with billboard it is most likely that the parent is driving past or even walking therefore, it needs to be clear that its suitable for everyone and children to make it more eye-catching and appealing to consumers to appear in the local TGI Fridays. 

 

0:10:

or when they show a juicy stuffed burger at 0:13 

This screen grabs help intrigue the audiences as it makes their mouth water instantly, the chicken is shown served up which will help them be indecisive with which meal they want because they both look delicious, therefore drags the consumers into TGI Fridays anyways. 

Target audience for Maybelline:

Maybelline is a makeup brand that allows girls and possible males to express their beauty at different levels, enhancing the beautiful features that the already have. Therefore, it is targeted to anyone that likes to have rich style in colour and even nude or darker colours, this hasn't got an age limit however it is more suitable for the older generation and teenagers seen as they are more likely to want to wear matte colours that stay on while they go out and eat their meals or drink. Maybelline allows everyone to figure their own interests and wants that satisfy them seen as they give not just one colour as already established but a major variety to then have people test it out and pic what they feel suits themselves the most. This is supported in the advertisement video when they show the 36 different shades at ...

0:09

This is what is eye-catching, the fact that there is reassurance that any and every customer will find their perfect lip colour without a doubt. This already set the positive atmosphere and vibe whilst purchasing or considering, even if it is purchasing at another date, having that positive feedback in the back of the mind allows the consumers to be more lenient to having the trust to purchase and be successfully happy. This isn't portrayed as much on the magazine cover for Maybelline however the magazine still does advertise leading for people to research and do more digging which then informs the public so both ways still work efficiently. 

key messages to viewers:

TGI Friday's main idea of advertisement is to make the customer feel the emotion or joy, satisfaction and pleasure of feeling full. consuming such delicious food creates an automatic light bulb going off in one's body. you feel better within yourself once you do not have the burden of hunger. This leads to the purpose of the advert, hunger makes you feel a crazy way that is uncontrollable, therefore once food catches your eye you will fancy and want to go out of your way to purchase the food that is presented up front to you. In this case TGI Fridays put themselves in an eye catching and mouth dribbling scenario that assures that they'll draw regular customers seen as they can even imagine the taste in their mouth and potential customers that'll create the imagine of what it tastes like and can imagine the flavours melting on their tongue. This method is an effective way to attract customers as not only can they see themselves happy with their burger they may buy but they are spending their money wisely, it is not too expensive and with the appropriate price their stomach is full, and their mood is lifted which assures them that their money was well invested.

0:20

Maybelline idea of advertisement is to show their unique selling point, purely to the fact that no other makeup brand has as many different shades of the same lipstick type that stays on for longer than 24 hours. This allows all the consumers to be attracted to the product as majority of females are looking for a long-lasting lipstick that doesn't have to be re- applied several times to then turn crumbly and not appealing to anyone's eye that can see the application of matte lipstick. With Maybelline, one layer is enough which also means there will always be enough and long-lasting amount of product. This is an effective way of selling the product as they have many options, no matter what the skin complexion may be there is one that'll suit the opponent so by the showing the key message that there are 36 shades and showing other females of any colour trying the different lipsticks in the add, it shows that there is no better place to look for a better lipstick that suits the skin tone and factual feature one women has then Maybelline. They also show different ways we are most likely getting our lipstick removed after application such as eating a cake, drinking something or biting their lip, they demonstrate that no lipstick is harmed or moved out of place, it stays as a simple layer that it first was when applied shown below:

0:07

Adverts approach on TGI Fridays:

TGI Friday's approach is to inspire people to take a tasty bite or have the drive to attend to the restaurant. They want to attract more customers to also increase the amount of consumers and money income to help develop the state of the restaurant, this is shown in the advert at 0:14, this screen grab shows the plates ready to be dished up and portrays that the restaurant is ready and waiting for the consumers and community to come so they can do their best to please and satisfy them as a whole of being customers. rolling the chicken onto the plate shows it getting ready for the consumers all professionally. 

0:14

Adverts approach on Maybelline: 

Maybelline is advertising simply just to attract more customers and show the world what they have new in store to offer every and anyone. they make as many different shades as they can so that there makeup brand makes us much income and profit possible by not having the excuse that there target isn't a niche audience but rather suites everyone, which again as explained before is also shown in the video advert of the different shades (0:09) not so much in the magazine. 

representation in TGI Fridays:

TGIs allows their food products to be represented directedly to individuals to strike their eyes on an option of food that may spark their interest in taste buds. this is shown in the advert when they place the different food products in the plate such as the chicken or burger or ribs on a plate. on the billboard advert above, it shows the different types of burgers with the different fillings of topics inside which allows the advert (at 0:04, 0:11)to show the community that they make different variety of representations for the interest of the individual groups, however  this also helps sell the product as its suitable for the individual but gets them thinking of social groups and allows society to review them as something they could eat with their fellow peers that they would also enjoy if them individually enjoy. 

Representation in Maybelline: 

 

the way Maybelline advertise it is clear that they try to show that they individually appreciate every women or even male all that it isn't showing males but no matter what the skin colour or type of  person there is, anything is possible and any product that they make for lips is suitable for any independent individual however by doing so and allowing different type of people to advertise their product shown in there advertisement video it is clearly shown that it is made for a wide range of grouping everyone. therefore, like TGI Friday it is not only made for a niche amount of people but rather everyone in friendship group or anyone out there looking for a good lipstick product. 0:04 bellow, it is shown different type of women partying with different lipsticks which shows it for different types of grouping categories of women and their skin colour along with their preferences. this allows them to help sell their products as the consumers allow themselves reassurance on why that their product would suit them individually and why it's important to paper themselves every now and then. The main reputation that Maybelline represents is diversity amongst women, race and skin colour. This interlinks with the way that the women are being portrayed, with confidence and as standing all together, working all together to be one in life, society and rights.

campaign logistics for Maybe:

no matter where Maybelline would present their products it does not matter, it is a global product made in New York, it has followers and supports no matter where they go. they have presented on different channels (BBC HEART). BBC heart also advertise advertisement and it allows to promote the product to the audience. All over the Uk and even online such as Tik Tok, they get sponsored consumers to help advertise their products. Billboards are best at the popular places in London such as central London or even oxford street. Maybelline has different funky colours or even just light lipstick that suits and blends with their skin, they can use the lipstick in many different occasions. therefore, this product will never lose its trends within different seasons let alone in general. This just allows the time and place to be appropriate at any time of the year or months. there isn't any season that wouldn't be appropriate. Halloween is very colourful and vibrant in colours, different colour co-ordinations.

campaign logistics for TGI Friday:

0:16

Shows all the sauce that it is advertising oozing out. The fact the sauce is jack Daniels may intrigue people too want to go out of there way and go try the sweet taste of the sauce. 

TGI Fridays can advertise anywhere and at any time. it is not designed to be appropriate to every different season however, it is applicable to any situation of eating unless you want a healthy lifestyle then TGI is not appropriate whatsoever. the best place to advertise TGI Fridays is on the Tv and billboards, this is due to the Tv channels. there are a lot of recognition from different channels a long with their different audiences and aims of what they try to advertise but any big channel having a food advert will be 10 times more successful than a magazine. reason being is that you need Time to read magazine but on the Tv, even if people aren't sitting and watching it, they could be cleaning or just having it in the background and hear and fancy to then seeing all the images and video of the advertisement and start to fancy it. this then clearly leads to them either wanting to try it for the first time or even go again as a returning customer. it may not be on the same day but once they see it and start to fancy it, they'll go out there way either during the week or around that date to go eat at TGIS. The billboards are most useful on motor ways all though, during summertime when people are all travelling even if it's to drive to another country or going on a day trip, people will drive past and see the advert and either fancy or want something new to try which then is eye catching. therefore, summertime is the most useful for TGIs to advertise with billboards. The advert goes with both the billboard and magazines which is seen when in the Tv advert they show the process of making food and putting it on the plate (mainly the burgers) which is shown on every advertisement. there are the burgers with the fillings inside along with the special Jack Daniels sauce. in the summertime, having a billboard around on motor was or popular places that cars go by is an extremely successful way to increase viewers and consumers because there are the most people out in summer, everyone wants to go out and having fun and spend the money that they have been working and saving up for the longest time. If they are travelling, they are also most likely hungry, so the location of billboard is very intelligent as well. 

choices of media :

Maybelline: Maybelline media is based on tv make-up advertisement to then having them adverts visible online and print based. Maybelline has even the billboards in new York and different areas of the world such as the Uk. Tv adverts are shown in the magazines, billboards, pop up ads or online apps such as TikTok or Instagram all simply because of the  brand name and products that are shown. it is very useful when it is a popular product globally seen as everyone, no matter where they are will be able to recognise the products and the quality of the product through the brand name. Tv advertisement allows there to be a global audience view which is why it is most suitable, billboards allows people to feel the attraction and temptations for you to go and visit the shops or just buy or repurchase the product. they keep all the news updated in magazines with new products, although, they get creators and influences sponsored to show and adverts as if they are trying out the products of Maybelline for the first time on social media platforms such as TikTok which then gets either shared, saved or even reposted. Maybelline New York is the title and brand name that has been on any and every type of advertisement, whether it is on the tv or even online, through out many years of the brand being produced along with the products and that is reassurance to consumers that yes that is the legitimate brand and it gives loyalty to purchase. you are assured for recurring customers within either the same products or even trying new stuff because they enjoy and get a positive satisfaction from the products that Maybelline present.

choices of media for TGI Fridays: 

TGI Fridays is based on tv advert as well as ad campaigns via print and electronic media in television, magazines, leaflets or even newspapers and social media platforms just like Maybelline. this is for the same reason as Maybelline. they want to reach a massive audience with there advert. due to this reason, it is quiet self explanatory of why they keep it public whether it is on YouTube or keep it updated in the news or magazines. this allows everyone to be able to see what they are advertising, if its a new product they are launching and it needs more recognitions so the consumers can see what they have newly available to try in the restaurant or even take away then they can see it, if someone is hungry and do not know what to get or even if they are on the TGI Fridays menu they will search what a specific meal means or even looks like and if they go on videos they will be able to see the new launches or even existing products that may spark an eye-catching desire to purchase and try out if they already haven't before. this is why social media platforms and YouTube is very suitable and helpful to adverts in any sector as it will get viewed one way or another and allows there to be more awareness in the product at hand and in this case, TGI Fridays will be able to make the consumers mouth water or even make them fancy going out of there way to go eat dinner out with family or friends or even individually as they can imagine the flavours melting on there tongue if they have had it before or even them imagining what it can even taste like from its appearance.

call to action for Maybelline: 

the aim of the advert for Maybelline on social media is to increase the audience views which then leads to a higher amount of income into the brand Maybelline which keeps the business and products up and running. the advert is also there to be spoken about and shared across the media platforms by doing so there is more recognition which will most likely lead to more consumers and loyalty within them. therefore, first impressions are essential as if the customers enjoy the product presented before them such as mascara or lipstick and they are happy with the value that they are also investing in then there will be no issue or doubt that they will be coming back to purchase again in the future. the website should be available on every advert even if it is a tv advert or print advert. 

0:04 as also shown a few paragraphs above will also be another reason for how the advert suits the expected reaction, simply because you can see several people dancing and trying out Maybelline's new different shades of matte lipsticks that demonstrates there product is suitable to everyone. you can see the people in the background and shortly after you can see different people with different skin tones trying out different lipstick shades. by having a website detailed every advert which ensures that any and every customer can go and have a look at any and every product they have to offer along with checking if the prices are affordable and if they can be delivered or where there is shops that are available that sell what the consumer is looking to purchase or check out in person. therefore the reaction would be to go out and purchase or to find out more information on the products in itself. this also leads to a change in lifestyle as they may possible find that in Maybelline they have not found another mascara that works for there type of lashes other then Maybelline which causes them to use Maybelline and Maybelline only from now on.

call to action TGI Fridays:

the response mechanism of the advert provided by TGI Friday is the social media. it has made the restaurants more known which allows more people aware and attended TGIS for dinner. this may be caused because word spreads fast on social media, therefore having presenting something, it is important that everything is merely perfect and at the best standard that they can possible present it as. negative reviews can spread just worst then positive news can. Additionally, having positive feedback and video advertisement online regardless if it is on YouTube, is what helps attract the correct audience and consumers to eat there products. on the other hand, having the telephone services is what helps the most seen as having an available number that you can ring will help save the potential customers time and effort which also ends in there own satisfaction of having there questions answered. any question they have that need answering that'll benefit both of them and the business will and can be answered by one phone call. the telephone also helps with different things such as reservation or double checking or even about asking for job availability. therefore, having telephones will lead to success regardless. the ending that leads to an expected reaction is to go out and attend and by the food products from TGI which then leads to ordering it in a later date or reattending the restaurant, it leads to wanting to find out more and consumers feeling appreciated and taken care of, the high customer service is shocking to some which allows there to be more positive reviews online for other potential consumers to see and judge for themselves. this is all appropriate and suitable  to the advert because by creating a video on whatever platform or format the advert is produced in there is one key aim and that is to show what you have created and ensure that it gets more recognition which will lead to a positive amount of income in the nearest time. 

legal and ethical issues:

Maybelline: 

two legal issues that would affect Maybelline adverts are the permission that needs to be granted to film. reason being is when the company has decided what and how they want to film they need to discover a location in order to film in a suitable setting, however there needs to be permission for where you are filming as the last thing they would want is to release the advert to then getting fined and having to take the advert down anyways which also leads to negative reviews and may lead to loyal consumers leaving for good and prevents potential consumers from even attempting to try the products as of the bad reputation that comes along with the products. this ensures that there will be no fine that will be billed to the company and protect any unnecessary issue that could possibly occur whilst trying to film the advert that would be presented globally. this then leads up to copyright, this is placed in our section of make-up advertisement as regardless there is music being played in the background, they need to ensure they get permission and that it isn't copyrighted so it doesn't put the company in a position where they jeopardise any other opportunities, they will have in the future for advertising there new or existing products that need more awareness. two ethical issues are offensive language being presented to the public and false information. this is due to the fact that everyone can see and use this product no matter what age other than babies. everyone can see the advert as it is broadcasted on the TVs and billboards which means it is not hidden from the children and in order to also be looked highly by society, you should try maintaining the effort for all of the viewers discretion. the false information can even be misled by over exaggerating the benefits and positives that a product or services provide. this will lead to a massive hype that when consumers try out the product, they soon come to realise it was over hyped and over exaggerated. you can see that Maybelline had got permission for Hadid to be filmed outside in that location as there was no presence of any Sevillian and had the background also blurred which goes into the public interest and also the permission to film.

legal and ethical issues for TGI Fridays:

Two legal issues are age restrictions at specific hours or in general to state the age as of alcohol consumption and selling at the bar and equality act. the particular reason for this circumstance is TGI Fridays is a restaurant that is presented to any of the public INCLUDING children, therefore it is the company's duty to ensure that everyone is safe even if it means not allowing parents with children after a specific time in the evening just like whether spoons. majority TGIS have bars and if not still provide alcoholic beverages to the public and is not a suitable area for children to be playing around. in conclusion, they need to state that there is a age limit at the bar which is obvious and that they need to provide with an ID and should think of making a policy where minors will have to leave after a certain time of the evening. the equality act ensures that the adverts quality is not offending any of the audience members whether it is saying preference over gender who goes which is a invalid excuse seen as it is dinner not a club, or even discriminative in any sort. T00his is all broadcasted on the Tv hence why it is so important to get the advert correct and appropriate for any type of aged viewer discretion. in the TGI advert I do believe there is no specifications from these laws such as the age is not written but that can be simply because not every TGI will have a bar in the restaurant, therefore to them it is wiser to leave it out along with equality, it is not physically shown but it is a law that has helped it be prevented and helps more of the majority of the public to be positively satisfied with the restaurant and happy to invest their money into food every time they would like to end their feeling at ease that everyone is welcomed and wanted there. Two ethical issues is copywrite since the music in the background may be copyrighted. So we'll need to make sure that we have permission to use the music from the artists. If not we may be sued and may get backlash from it.